Don't give up chocolate for Lent!

One of the questions I get asked more than any other is why do we have our annual Ramsbottom Chocolate Festival (@chocfestival) during Lent.
 
The answer is simple - the festival is always held the week before Easter as that is the biggest chocolate buying weekend of the year.
 
But I have to say that I find the whole concept of giving up chocolate a bit...well lazy! If you want to abstain and give up something, then why not give up Supermarkets? I am pretty sure you will find that a lot more difficult than chocolate.
 
Here are 5 reasons I don't think you should give up chocolate for Lent.

  1. Over 50 million people worldwide really on cocoa as their primary source of income - are you going to tell them they're not getting paid this month.
  2. It is well documented that chocolate can help reduce stress and improve your mood. Do you want to spend 40 days grumpy, irritable and lonely?
  3. Most people who give up chocolate for Lent simply replace it by eating more cakes, biscuits, crisps or sweets - actually increasing the amount of processed sugar they eat!
  4. Chocolate is full of antioxidants—namely flavanols and procyanidin, which amongst other health benefits can help to protect us against cancer.
  5. The whole concept of giving something up is a bit negative. Surely its better to do something positive that will make a difference to yours or somebody else's life.
 
If you do decide to give up chocolate (or anything else) then the best of luck to you - if you like chocolate as much as me you'll need it :-)